About

Marketing is My Job. The Truth is My Passion.

Welcome to Hypeless Reviews.

If you have ever felt manipulated by a supplement’s sales page, you were probably right. The nutraceutical industry is a master of persuasion, often prioritizing flashy packaging and bold promises over effective dosages.

I know this because I know how the system works.

Meet the Founder: Alexandre Ferraresi

My name is Alexandre Ferraresi. I am an entrepreneur in the advertising and digital marketing industry, and for over 10 years, I served as a university professor.

Why does this matter to you?

I am “vaccinated” against the hype. In my professional life, I build strategies and structures for brands. I know exactly which psychological triggers are used to make you buy. Because I speak the language of marketing, I can read between the lines of a sales page. I know when a brand is being honest and when they are using “fairy dusting” (listing ingredients in tiny, ineffective amounts) just to make a claim on the label.

Academic Rigor Meets Health Heritage My approach to reviews is not based on guesswork; it is based on methodology. My decade in academia taught me how to research deeply and demand evidence. Furthermore, having grown up as the son of a doctor and being married to a healthcare professional, I have a unique advantage: direct access to high-quality medical insights and a lifelong environment that values scientific fact over fiction.

Our Methodology: How We Review

At Hypeless Reviews, we don’t just copy and paste the manufacturer’s description. We dismantle it.

My process is simple but ruthless:

The “Marketing Filter”: First, I ignore the bold claims on the front of the bottle. I go straight to the nutritional facts panel.
Scientific Validation: I cross-reference the ingredients with current clinical studies. Does the science back up the claim? Is the dosage sufficient?
Real-World Testing: Whenever possible, I personally test the products using samples provided by manufacturers.
Data Aggregation: When personal testing isn’t feasible, I conduct a deep-dive forensic analysis of verified user reviews and manufacturer data to find the consensus.

Why “Hypeless”?

The name of this site is my promise to you.
I created this platform to be the filter I wish existed. My goal is to help you navigate the noisy world of nutraceuticals so you can spend your money on products that actually work, not just products that have a good marketing budget.

Transparency & Disclosure

Hypeless Reviews is a business, and we believe in radical transparency.

Affiliate Links: We participate in affiliate programs. If you click a link and buy a product, we may earn a commission. This supports our research and website costs. However, our reviews are never for sale. A bad product gets a bad review, regardless of the commission.
Advertising: You will see Google AdSense ads on our site. These are clearly marked and separate from our editorial content.
Medical Disclaimer: While I have access to health professionals and deep experience in research, I am not a doctor. The content on this site is for informational purposes only. Always consult your physician before starting any new supplement.